3 practical ways to increase engagement and drive revenue

Regardless if it's a personalised offer, limited-time announcement or reoccurring newsletter, messages are not always read by your customers within the time you need them to be. The email could bounce, the mobile number could be in the wrong format, or the customers simply don't reply.

How do you make sure your messages not only reach your customers but also enable them to engage every time?

Let's explore three strategies to instantly boost engagement in your messages and ultimately drive revenue for your business.

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1. Capture and action all replies (and the non-replies too)

Customers often provide unsolicited feedback that can be used to improve your business. Remember you can use the Conversation node to capture, sort and action their replies, either by creating your own Reply Matching rules or by using our pre-written Reply Matching rules, called Recipes.

Don’t forget that our new No reply outcome, also available in the Conversation node, can capture when someone doesn’t follow through, or reply within a particular timeframe. Send another message and let your customers know what they’re missing out on, or send this insight off to another source to notify relevant stakeholders, and use this to iterate your next flow for better engagement.

2. Engage your customers based on the delivery outcome

Unintended hiccups can happen where the message doesn’t reach your customer – from a typo in the recipient’s email address, to some more complex authentication in an integration. Make sure you always have a Plan B (and/or C, D, E, etc.) ready to try alternative methods, or notify relevant stakeholders.

Intended events can also happen, where on email events such as a ‘delivered’ or ‘bounced’, a team member can be notified for a follow up.

Whatever the delivery outcome, Pendula enables you to create on a fallback path, so that you’re able to engage your customers no matter what. For example, if an email bounces, you have the power to create a fallback path that contacts your customer via SMS instead. Using our new node outcomes feature, simply turn on the Failed or Rejected path in your flow and never miss another interaction again.

3. Build clear, concise messaging

Information overload is never helpful and often leads to inaction. Create a seamless customer experience by writing clear, concise messaging (bonus points if it’s personalised with mergefields).

For example, in an upsell flow, keep your offer simple and easy to follow through. This means if your customers have accepted the offer, notify them via SMS to check their inbox for a welcome pack. The email, containing the welcome pack, can be used as the communication piece that includes details.

And there you have it – capture, engage and build. Follow these three steps and you’ll be watching your customer engagement rates improve (or better yet, skyrocket!), ultimately driving up revenue for your business. There’s never been a better time to start designing your flows – talk to an expert today!

Start a conversation with Pendula

When you’re ready to step up your customer engagement strategies, we’re here with the solution. Talk to an expert about how Pendula can make a difference today.