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pendula blog

The Back and Forth

Explore our insightful blogs and discover how Pendula is reshaping the future of customer relationship management.

featured blog |
Insights

2024 recap: Our most popular stories (with resources to match!)

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Featured blog

Insights

2024 recap: Our most popular stories (with resources to match!)

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Latest posts

Insights

From followers to advocates: Proven customer engagement strategies

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Insights

Building a customer-first culture in 6 steps

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Insights

Seamless customer journeys: Your guide to effective omnichannel marketing

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Insights

Cross-channel marketing: Strategies, successes, and solutions

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Insights

Tapping into innovation: Revolutionising customer engagement for water utilities in Australia

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Insights

Your customer engagement essentials: 10 best practices for 2025

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Insights

Insights from a CEO: Customer engagement trends for 2025

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Insights

Enhancing security and engagement: The role of RCS in financial services and insurance

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Insights

From zero to hero: Unmasking the power of AI agents

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Insights

Streamline, engage, repeat: The art of automated customer communication

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Insights

Conquer the chaos: Mastering cross-channel automation

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Insights

Omnichannel evolution: Expert insights on AI, data, and 2025 trends

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Insights

Elevating your student engagement: The RCS advantage

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Insights

From manual to magical: Transforming customer journeys with workflow automation

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Insights

Customer experience nightmares that will leave you in a fright (and ways to solve them!)

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Insights

RCS on the rise: What Google and other UK engagement leaders are learning

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Insights

From inbox to SMS: Why brands are prioritising text messaging [stats & figures]

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Insights

CDP success: Leveraging data for personalisation and engagement

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Insights

Strategic insights: How to leverage marketing personalisation

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Insights

RCS and the future of mobile messaging: What you need to know

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Insights

Navigating the future of marketing: Key insights from iMedia 2024

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Product

Unlocking agility: How composable martech stacks are revolutionising customer engagement

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Product

3 practical ways to increase engagement and drive revenue

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News

Pendula partners with University of London to boost sustainability engagement for students

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Insights

Unlocking value: How to elevate customer experiences in Utilities

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Product

Leveraging AI for next-level customer engagement: A guide to prompt engineering

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Insights

Transforming intent-based marketing with conversational engagement

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Insights

The 2024 insurance shift: Power up your strategy with customer engagement

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Insights

Unlocking loyalty: Winning retention strategies for finance

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Product

Unlocking SMS promotions: A guide to seamlessly integrating Talon.One with Pendula

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Insights

Customer communications in 2024: The onion approach

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Insights

Why having a loyal customer base is a Telco’s best crisis management tool

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Product

How to authentically connect to your customers at scale

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Insights

8 trends shaping consumer engagement

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Insights

6 ways AI will transform your customer experience

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Insights

Unleashing the power of a Student Engagement Platform

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Insights

Revolutionising customer engagement

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Insights

The top 10 high-performing customer engagement strategies for 2024

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Insights

Harnessing the power of mobile channels: SMS, WhatsApp & Messenger with Pendula

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Insights

Twelve Days of Christmas with Pendula

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Insights

How a customer engagement platform builds brand loyalty

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Insights

Scary customer experience stories ....5 Things that will make modern customers scream

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Insights

Consolidating your MarTech stack: Why a next gen CEP is the smarter choice for ROI

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Insights

Customer churn in banking and fintech: how to reduce it

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Insights

Leveraging AI for business success: 7 steps to implement a strategic approach to ChatGPT

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Events

Pendula Retained 2023 - Event Roundup and Highlights

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Insights

The essential guide to marketing personalisation

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Insights

Why automated multichannel marketing is key for customer retention in 2024

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Insights

Don’t sleep on SMS! Why texts are the underdog of the electronic messaging world

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Insights

Student Retention in 2024: A Modern Ghost Story

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Insights

The benefits of a high customer retention rate for customer growth and loyalty

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Insights

10 customer retention strategies for 2023 and beyond

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Insights

Proactive retention to drive growth in an economic downturn

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Insights

Extend the retail holiday season with 2-way proactive customer retention

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Insights

Businesses focused on customer retention will survive an economic downturn

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Insights

This is why 78% of customers would rather you gave them options for customer service

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Insights

Farm, don’t hunt: The formula for a successful cross-sell and upsell strategy

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Insights

You’ve got to walk before you run: this is why doing the simple things well rocks

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Insights

It’s time to become customer obsessed

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Product

From chaos to clarity: Automated customer communications (Infographic)

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Insights

Stress-free compliance for US subscription businesses with Pendula

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Insights

Will A2P be SMS for business’ lifeline?

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Insights

Will OTT messaging spell the death of SMS?

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Insights

Omnichannel communication: the new channel hopping

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Featured collection: Insight spotlight

Building a customer-first culture in 6 steps

Matty Sirois

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From followers to advocates: Proven customer engagement strategies

Matty Sirois

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