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In the beginning, customer engagement meant mass marketing and broadcast emails to entire customer bases. The limits were obvious:
No personalisation or segmentation possible
Engagement was one-way only - diverting customers to respond via a link to the website or a phone number
The Transformation
Limited two-way conversations
Communication became multi-channel across email, SMS and eventually social media, but experiences were still disjointed:
Platforms were not able to handle exceptions or gauge customer intent
One cycle of communications only — poor engagement outcomes for customers
Data became siloed between multiple different disconnected tools making it impossible to create seamless, integrated experiences
Next-generation engagement
Dynamic & iterable conversations
Pendula empowers teams to inspire, engage and retain customers at scale with meaningful two-way journeys that feel like 1-1 conversations:
Personalised in every conversation. Organisational workflows — Pendula can update CRMs (e.g. vary subscriptions in Zuora or Salesforce) in real-time or prompt workflows
Iterate and optimise journeys at every step with real-time market and competitive insights for compelling upsell and cross-sell offers
Ensure seamless, unified customer journeys per channel, per conversation
REPLAY
Interactive, cross-channel journeys
Intertextual conversations, at scale
Pendula uses context to understand and organise meaningful texts from threaded conversations, enabling you to create phenomenal, nuanced experiences.
REPLAY
Data-driven engagement
Maximise the value of the data sitting within your ecosystem
Integrate new insights into live customer conversations and leverage them to inform later steps, all in one seamless workflow.
Use one number to communicate with your entire customer base
Customers expect to be able to get in touch with you as easily as possible.
Fully globalised
With support in 140+ countries, Pendula has you covered wherever your customers are.
Contextually aware replies
Global keyword limits and crossed-wires are a thing of the past. Use as many instances of the same keyword, across all of your journeys, assured that customer replies will always follow the right path and be understood in context of the conversation.
Personalisation
Always rest assured you’re using the right information when communicating with your customers. Use our merge field selector to find flows; of which you can use an unlimited amount during a flow.
Escalation
Manually, or with intelligence, you can escalate cases that need attention, and even get a human involved with the console.
Emoji
You aren’t limited to text — use emojis and non-gsm characters to engage your customer base. Stay informed on when best to use emojis
Handle unexpected responses and disruptions
There are some conversations that need to be human to human. You can choose to communicate with your customers, one-to-one, via the Pendula Console at any time.