Unlocking SMS promotions: A guide to seamlessly integrating Talon.One with Pendula

Getting new customers is great! Keeping customers coming back is even better. And one of the best ways to keep customers coming back is to offer them something that encourages them to visit again.

Talon.One is a powerful promotions engine that can be set up to handle all sorts of incentive programs for your customers. From offering someone a discount to running giveaways, referral and loyalty programs, Talon.One has the capacity to keep your promotions running smoothly in your ecommerce systems.

With power often comes complexity, and setting up Talon.One can be a time consuming and complicated process, so when it comes to the task of communicating these incentives to your customers, wouldn’t it be nice if that task was, easy?

Fortunately, Pendula’s customer engagement platform is easy to integrate with Talon.One, and in this article we’ll take you through a few examples and show you how quickly you can get up and running.

Welcoming new customers

We all know that it costs more to find new customers than to retain existing ones, so when someone becomes your customer for the first time, making that a memorable experience is critical to keeping them engaged with your brand.

A popular way to do this is to offer an incentive for them to register their details with you when they make a purchase.

Talon.One’s rule engine can be set up to automatically send a welcome SMS to your customers when they sign up, by triggering a Pendula flow from a webhook. Simply add the webhook to your signup campaign, and have it automatically SMS your welcome incentive to your new customers.

You can utilise the power of Pendula flows to record responses from your customers and to update the customer profile in Talon.One so your customer profiles are always up to date.

Keeping customers engaged

Talon.One’s promotions engine has a range of tools to keep your customers engaged and coming back. Coupon codes can be used not only for sales, but also for ticketing of special events.

As time is of the essence for events, you can send time-sensitive promotions through Pendula’s SMS channel, and use our two-way conversation feature to gather information from the customer in real-time, generating event registrations and tickets that match your customers preferences.

Checking a loyalty points balance

Loyalty programs reward your customers for continued purchases. When customers want to check their points balance, they can self-serve by texting a keyword to a Pendula flow.

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By enabling self-serve, customers can get the information they need at any time, enabling 24-hour commerce for you and your customers.

Keeping customers engaged, even when they’re not actively buying

When customers are involved in purchasing from you, you have plenty of opportunities to keep them engaged. But what about after they’ve bought? How do you reach out to them to let them know you’re still thinking of them? How do you keep in contact?

By leveraging the data in your customer profile with a Pendula flow, you can easily set up automated touchpoints that keep your customers engaged. A great time to do this is on their birthday (because everyone likes to get a gift on their birthday!)

By setting up a daily task in your CRM to check which of your customers are celebrating their birthday, you can trigger a Pendula flow which automatically generates the coupon code through our Talon.One integration.

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As each Pendula experience is unique and linked back to your customer, we can generate a unique coupon code per experience, which you can trace through to redemption to validate the performance of any campaign.

Utilise QR codes to engage with your customers on the move

QR codes are increasingly being used as a method to attract attention and engagement in online ads, outdoor advertising and promotions, and according to the analytics website Statista, the “Usage of mobile QR code scanners is projected to experience constant growth, reaching over 100 million users in the U.S. by 2025.”

Pendula’s ability to trigger an experience from a QR code means you set up a flow to generate Talon.One promotions when a customer scans the QR code in your advertisement.

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This means you can track the performance of each ad, QR code and promotion response, then adjust your flows as required to fine-tune your customer engagement strategies.

Simple, and powerful

By using the simplicity of webhooks to integrate Talon.One with Pendula, you can unlock the power of a promotions engine and use it to keep your customers engaged and motivated, increasing your long-term customer value and generating results you can measure.

Start a conversation with Pendula

When you’re ready to step up your customer engagement strategies, we’re here with the solution. Talk to an expert about how Pendula can make a difference to your customer engagement.