Panel discussion | The evolution of omnichannel: Key marketing trends for 2025

Panelists: John Bevitt (Managing Director at Honeycomb Strategy), Christopher Connolly (Solution Engineering at Twilio)

Discover the future of omnichannel marketing in 2025, where seamless customer experiences across new channels like RCS, AI-driven personalisation, and data integration will shape the next wave of customer engagement. Learn key trends and strategies to stay ahead and deliver cohesive, impactful marketing.
‍

Panel discussion | Practical AI: Where and how does it fit in your customer journey

Panelists: Michael Lansdown (Director CX at amaysim), Brad Hoyle (Operational Excellence Manager at BizCover)

Our panel will explore how artificial intelligence can be seamlessly integrated into various stages of the customer journey to enhance engagement and personalisation. Our industry experts will share real-world examples and actionable strategies for leveraging AI to optimise customer interactions and drive business growth.
‍

Workshop | Pendula in practice

Speaker: Georgia White (Head of Product at Pendula)

Get a hands-on experience with Pendula's latest tools, showcasing how you can better streamline customer engagement across multiple channels. You will also get an exclusive sneak peek at some exciting upcoming product features designed to further enhance automation and personalisation in customer communications.

Balancing act: Harmonising AI with human insight for responsible innovation

Speakers: Guy Farrer Fisher (Director at PwC) and Simon Tindal (Chief Technology Officer at SmartComms)

In a world increasingly driven by AI, achieving the right balance between human insight and machine learning is crucial for responsible innovation. This panel will explore how organisations can integrate AI-driven tools while maintaining human oversight, ethical standards, and accountability. We'll discuss practical strategies to harmonise AI and human input across processes, best practices for transparency and fairness, and the role of governance in fostering trust.
‍

Panel discussion | Bridging operations and outcomes: Strategies for success

Panelists: Gordon Tang (Product Owner at SmartComms)

Discover practical strategies for streamlining your communication and marketing workflows by leveraging your TechStack. Learn how to bridge the gap between day-to-day operations and long-term goals to achieve sustainable growth.
‍

Panel discussion | The future of messaging: Navigating RCS and beyond

Panelists: Sean Bussell (Business Development Manager at LINK Mobility), Simon Dodd (Managing Director at LINK Mobility)

This panel will explore the importance of an omnichannel strategy in enhancing customer engagement and driving business success. Our industry experts will discuss tools and technologies that facilitate effective communication across multiple platforms, the role of RCS in this landscape, challenges in ensuring a consistent customer experience, and emerging trends that shape messaging.