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How Concentric mastered scalable healthcare support with Pendula’s no-code automation

43%

reply rate

for nurture comms

20%

increase

in survey response

50%

decrease

in manual tasks

300%

increase

in online reviews

try for free

Concentric is a leading allied health provider committed to enhancing the lives of individuals across Australia through innovative rehabilitation and care services. Operating in Victoria, New South Wales, and Western Australia, their team of clinicians delivers tailored support to private clients, NDIS participants, and residents in aged care facilities, with a vision to increase access to quality care for over 10 million people. With a client-centered approach, Concentric combines evidence-based research, state-of-the-art facilities, and a collaborative network of allied health professionals to empower people of all ages and their support networks to reach the support they need.

The challenge

The challenge: Scaling personalised care

As Concentric’s client base grew, so did the volume of inquiries for their support services including in their Communities clinics, Wellness Centres and virtually. Their dedicated team relied on manual communication processes, which couldn’t keep pace with demand. This led to:

  • Operational strain: High inquiry volumes led to an overloaded workforce and repetitive manual processes. This inefficiency meant valuable time was lost on tasks like followups and data entry, reducing focus on client interactions and strategic planning.
  • Service and engagement issues: Delays in responses resulted in service drop-offs, risking the loss of clients to competitors. Additionally, there were engagement gaps due to limited capacity to follow up or gather feedback, hindering improvement efforts.
  • Survey and feedback challenges: Difficulty finding internal resources and available time to distribute surveys to clients and families. Data received was often unmanaged without a system or process to alert appropriate staff for follow up.

Concentric needed a scalable solution to maintain their client-centered ethos without compromising response times or care quality.

How Pendula helped

The solution: Pendula’s omnichannel automation

Pendula partnered with Concentric to optimise and automate their customer communication workflows, addressing the demands of their growing client base. Leveraging Pendula, Concentric now has the ability to manage high volumes of inquiries, seamlessly connecting customers to the right support services based on their needs and location. Concentric is now able to significantly reduce manual workloads, minimise service drop-offs, and boost response rates, ensuring timely and consistent care for clients across Australia. Key implementations included:

  • Waitlist management: Proactive updates to keep waitlisted clients informed and engaged, reducing drop-offs.
  • Appointment reminders: Reduce no-shows and ensure appointments stay top of mind.
  • Customer surveys: Regular check-ins to measure sentiment and ensure our customers have a voice. This enables Concentric to be responsive to our customers needs and ensure we are continually improving our customer journey
  • Data-driven insights: Real-time tracking of message opens and responses to refine communication strategies.

Overall results

The results: Measurable impact

Following the implementation of Pendula, Concentric achieved impressive results in enhancing their customer engagement. They saw an average reply rate of 43% across nurture communications, reflecting improved responsiveness from their client base. Customer feedback increased as survey response rates climbed, contributing to higher online ratings and reinforcing their reputation for quality care. Additionally, with fewer manual tasks required to manage queries and responses, Concentric’s team could dedicate more time to providing in-depth, personalised support, further elevating the client experience across their operations.

  • Average 43% reply rate across nurture communications.
  • Increased response to surveys, leading to higher online ratings.
  • Less manual tasks involved in assisting customers with queries and responses, more time dedicated to supporting customers in-depth.
"Pendula took the burden off our shoulders—automating business process and streamlining workflows so we could manage customer communications effortlessly. It’s given us the breathing room to focus on delivering exceptional care to our clients."
Simon Baird, Chief Information Officer, Concentric

Why Pendula?

As a next-gen customer engagement platform, Pendula’s flexibility allowed it to be tailored to Concentric’s specific needs, enabling adaptive, two-way interactions that inspire and retain clients at scale. With its focus on multichannel engagement and automations, Pendula provided Concentric with the tools to streamline workflows and enhance customer experiences across their support services.

Key features:

“Pendula has been a game-changer for us. It’s simple to set up and lets us send tailored communications to our clients effortlessly. From appointment reminders to customer surveys and ad-hoc outreach, it’s solving real problems by keeping our community connected and engaged—saving us time and improving how we deliver support.”
Simon Baird, Chief Information Officer, Concentric

What’s next for Concentric?

Concentric has some exciting plans on the horizon, like rolling out more automations to smooth out operations and keep things running efficiently across their expanding network. The team are also looking to add new touchpoints to the client journey, making the experience feel even more seamless and supportive. Plus, they’re eager to widen their community onboarding efforts as they launch new services, helping more people and areas in need connect with their innovative approach to healthcare.

Get involved

If you’d like to explore how Pendula can enhance your client communication and omnichannel healthcare engagement workflows, simply request a conversation with us!