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Pendula honoured in Global Martech Innovation Awards: The 2024 TMW 100 list

2 minute read
December 16, 2024
You will be hearing from our Pendula people from various departments on what makes Pendula a great place to work.
Meet Alex Pribula, Product Designer
Q. Tell us about your career journey at Pendula.

I started at Pendula while I was still doing my undergrad at USYD. I started off as a part-time Junior Designer, and found a real enjoyment in not only collaborating with our design team, but also getting to know the legends behind the Pendula product itself (engineers and product peeps!). And, although I graduated soon after starting my Pendula journey, I certainly haven’t stopped learning. My interest in product design was something that was nurtured and highly encouraged by Pendula, and I soon started working on the product as a Product Designer. It’s been a fantastic experience, and super rewarding when we get to celebrate our great wins as a team. I couldn’t ask for a better place to kickstart my career in product.

Q. What do you think makes Pendula a great place to work?

As corny as it sounds, I’ve never met a better bunch. I was afraid I had rose-colored glasses on in the beginning, especially directly comparing to uni groups… but they truly are fantastic people in and out of work and it makes my day to day (and even the bumps in the road!) super enjoyable. I also like playing with all of the dogs that come into the office. Definitely not biased because of that… no no…

Q. What's your favourite thing about coming to work?

We get to work together in a super cool spot in the heart of Surry Hills. It’s a fantastic location and there’s so much to do. Frequent team outings, after work drinks, lunches etc etc. Not only that, but I’ve also had the opportunity on multiple occasions to travel to our Brisbane office to work on product directly with our awesome engineering team. It’s always a great day coming in to the Pendula office!

Meet Rowan Train, Solutions Consultant
Q. Tell us about your career journey at Pendula.

I joined Pendula almost 4 years ago in a different role I am in today. As part of a smaller team then, I was exposed to many different tasks within the company and with the ongoing support of our executive team have been able to transition roles more than once to different departments within the company. I have more recently joined the Sales team and am very happily working alongside some very experienced salespeople. It has been an ever changing journey and I'm grateful for the leadership team supporting me as I've changed positions as the company has grown and our needs have changed.

Q. What do you think makes Pendula a great place to work?

We are fortunate to have a team of very hard working and intelligent people. We're also good friends, so everybody is willing to help one another out without expecting anything in return. I would say that everyone in the company is approachable and especially the Executive team are always willing to take time and listen to all levels of the staff. There are no egos in the company and I think that really shows when we all get together, we always produce great work and have a good time.

Q. What's your favourite thing about coming to work?

For me personally, I'm always keen to learn something new. So I really enjoy coming in to work because it gives me a chance to see how others solve their day to day problems and I'll always take something out of that.

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Sydney, Australia - December 2024 – Pendula is thrilled to announce their recognition as a leading innovator in the 2024 TMW 100 list, highlighted in the Martech Innovation Index Report released this month. These prestigious awards maintain rigorous independence, judged by both industry experts and the public. TMW CEO Juan Mendoza emphasises that these awards cannot be influenced by large budgets or industry connections, asserting, “If you win a TMW 100 Award, it’s because you’ve done something impressive and richly deserve recognition.”

Eligible companies are those that have developed or marketed cutting-edge technology solutions within the past year. A prestigious panel, featuring experts such as HubSpot and Chiefmartec's Scott Brinker, evaluates these applications thoroughly. The criteria for assessment include novelty—how groundbreaking the innovation is, impact—its potential or proven effect in advancing marketing practices, excellence—the quality and effectiveness of the solution, and ethics—ensuring responsible use of technology in marketing.

Mendoza emphasises that these awards play a vital role in filling a crucial data gap for MarTech purchasers. Often, businesses make significant investments in technology solutions which are not fully utilised, leading to inefficiencies. The recognition provided by the TMW 100 Awards offers insight into which technologies deliver true value, assisting buyers in making informed decisions.

With its global reach, the TMW 100 Awards receive entries from around the world. This broad participation underscores the awards' influence and the competitive landscape of marketing technology, as innovative companies vie for a position among the top 100 change-makers in the industry.

About Martech Weekly

The Martech Weekly is a global media and research company serving marketers, researchers, journalists, consultants and technology companies spanning more than 65 countries and more than a million marketers annually. Through its premium newsletter product, TMW PRO, Martech Weekly reaches senior marketing and sales leaders across the globe. The company also hosts the Making Sense of Martech Podcast, and frequently collaborates with publications such as WARC, AdExchanger, Chiefmartec, the MarTech Podcast and more. Learn more at Martech Weekly.com 

About Pendula

Pendula is a leading customer engagement solution. Founded in 2017, the company has built a reputation for delivering innovative solutions that increase engagement, reduce churn and maximise customer lifetime values. With a commitment to security, efficiency, and customer success, Pendula continues to be a trusted partner for companies looking to drive better customer conversations.

For more information, visit pendula.com or contact Matty Sirois (details are below).

Media Contact:

Matty Sirois
Senior Marketing Strategist
matty.sirois@pendula.com
0434 259 500

Matty Sirois

Marketing Director

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