Sydney, Australia – January 2025 – As part of the company’s continued rapid expansion, Pendula, the leading next-gen customer engagement solution, announced the appointment of Matty Sirois as its new Marketing Director. Matty will be instrumental in driving the next phase of growth for Pendula in the ANZ and UK regions and will own the mandate to drive growth, awareness, and expansion for Pendula’s platform and services globally.
With over a decade of experience in the digital marketing and startup space, Matty has honed his skills in GTM strategies and launching products to new regions. His fast-action, results-driven approach and keen eye for developing content-rich campaigns make him an asset to Pendula's dynamic go-to-market team.
Matty's resume most recently includes his role as Head of Marketing at Atomic.io, a kiwi-based start-up from Xero’s founder Rod Drury, renowned for its in-app customer engagement for leading brands like ANZ, Westpac and Movember. Prior to Atomic.io, Matty worked with CompliSpace, expanding the company's Australian market presence and spearheading its global outreach as part of its acquisition into Ideagen, the global leader in Risk and Compliance software. His efforts helped to earn them AFR's Most Innovative Companies award for two consecutive years thanks to his GTM approach for two new solutions.
"We’re thrilled to welcome Matty into this new role at Pendula," said Alex Colvin, CEO of Pendula. "His depth of experience and strategic knowledge in digital marketing will undoubtedly accelerate our growth and innovation in customer engagement. We are excited to see his leadership translate into continued success for Pendula and our customers."
Matty Sirois commented, "Today's martech landscape is a busy space, and brands are competing for value customer attention. I'm excited to lead Pendula’s marketing efforts and build on the strong foundation already in place."
For media enquiries, please contact:
Pendula Marketing
marketing@pendula.com
About Pendula
Pendula is a leading customer engagement solution. Founded in 2017, the company has built a reputation for delivering innovative solutions that increase engagement, reduce churn and maximise customer lifetime values for leading brands like Shippit, University of London, Origin Energy, and Amaysim. With a commitment to security, efficiency, and customer success, Pendula continues to be a trusted partner for companies looking to drive better customer conversations.
For more information, visit pendula.com.
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