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Escape your contract today

Trapped in a long-term Marketing Cloud contract? We’ll buy it out, freeing your business to adopt cutting-edge customer engagement solutions now! (T&Cs apply)

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Pendula vs Legacy Marketing Clouds

It's time to ditch the old, clunky martech!

Legacy marketing automation tools have long been plagued with complexity, difficult setups and hidden costs. At Pendula, we offer a no-code platform that empowers businesses of all sizes to create extraordinary customer experiences, without the need for excessive hand-holding and covert expenses. So let's explore the Pendula difference and see why so many have made the switch already.

4.5 star rating

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Powering engagement for leading brands

Empowering engagement for the world's leading brands

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Everything you know and love, and then some

Click each feature to explore
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Marketing Clouds

No-code, intuitive workflow builder

Create dynamic customer journeys with a drag-and-drop editor that gives your team complete control, with no developer support required.

AI agents with no pre-requisites

Build adaptable marketing, service or sales agents in just one day, offering real-time data decisioning and personalised recommendations.

External on-demand data integrations

Enrich your customer experiences and activate key moments of truth with external sources of on-demand data — hyper-personalising any point of the customer journey.

Speed to value

Be up and running in days to weeks, not months to years. Easily build and manage customer journeys in as little as 10 minutes.

Dynamic NLP and sentiment analysis

Build dynamic customer journeys based on anything they say — combine natural language processing and AI sentiment analysis for deep and unique experiences.

Feed data back to your source of truth

Real-time streaming provides rich behavioural data to any endpoints, CDPs, data lakes or warehouses, enriching customer understanding across your entire business.

Transparent pricing

Know exactly what you're getting when it comes to costs. No hidden fees or late-stage costs.

Global communication coverage

Securely reach your customers in any country, ensuring consistent engagement and growth wherever they may be.

Advanced omnichannel orchestration

Segment, build and orchestrate two-way conversations across all channels including SMS, email, whatsapp, RCS and in-app.

AI-powered enrichment tools

Leverage AI tools to anticipate and identify opportunities across the customer journey to create more opportunities for experimentation and conversion.

Data activation

Seamlessly integrate from any data sources, and write back to any system to further enrich your journeys and data lakes.

Performance analytics

Holistic view of how and when your customers are engaging with your brand and use insights to spot growth opportunities.

Enterprise scalability and agility

A platform that handles complex workflows and millions of concurrent conversations across the globe.

Secure and compliant

SOC2, UK-GDPR, CCPA and HIPAA compliance.

Advanced data encryption

Ability to encrypt data within the platform before storage and decrypt only when accessed by authorised components.

Driving results for customers across the globe

Pendula works with a number of leading utility businesses and the results speak for themselves:

$70,000+*

*Average cost, efficiency and satisfaction gains total per year since using Pendula

0%

Improved conversions

0%

Average customer response rate

Unlock seamless customer journeys

Connect

Connect with unlimited data sources, across multiple systems. Access deeper insights into customer needs, wants and interests, to power your journeys - all without engaging IT or developers.

Personalise

Delight your customers with hyper-personalised experiences. Captivate audiences with unlimited creativity as far as your imagination can fathom.

Create

Build adaptive and meaningful journeys in an easy-to-use flow builder. Create two-way customer experiences, that are powered by AI, on the right channels, at the right time.

FIRST-CLASS SALESFORCE INTEGRATION

Unlock more with your Salesforce CRM

Switching from Marketing Cloud doesn’t mean you have to switch CRMs. Our best-of-breed Salesforce integration streamlines your customer engagement efforts by enhancing data visibility and enabling automated, personalised communication strategies.

Trigger a flow from a record event

Schedule a one-off or repeating campaign

Create, grab or update records, objects and fields in Salesforce

Grab files to send as attachments in a flow

Configure message and action templates

Learn more
Break down data silos

Data joining and linking

Within seconds, Pendula can transform your data from multiple sources into hyper-personalised communications with easy-to-use tables, enhancing efficiency and team collaboration. Write to and from any data source you need.

Simple data management from multiple sources

Instant data activation for workflows

Deep data validation for CVS uploads

Learn more
Escape Your Contract Today

Break free and switch to Pendula

Trapped in a long-term Marketing Cloud contract that’s stifling your business? We’ll buy it out, letting you switch to Pendula’s innovative, customer-first engagement solutions without the hassle. Terms and conditions apply.

No more waiting: Transition now, not when your contract expires.

Seamless switch: We handle the details, so you can focus on your customers.

Future-proof your business: Unlock tools to stay ahead of the curve.

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"Pendula has enabled us to be able to send out automated and personalised SMS campaigns based on customer behaviour and different stages through the customer journey. So easy to use with their drag-and-drop functionality."

STEPH Collis, Head of marketing

"As a business, we'd come to the conclusion that we needed to be wowing our customers all the time, and Pendula is a tool that directly meets that need. It was a customer-driven initiative and we're seeing customer results."

brad hoyle, operational excellence manager

"Pendula is simply amazing: easy, highly customisable, and ready to connect to external platforms and CRMs. Support is always ready to jump into action quickly when we have any doubts. No issues!"

Leo Di muccio, Salesforce Administrator

“We chose to manage our customer engagement strategy with Pendula because the team weren't afraid to challenge us and our ideas, in order to better achieve our goals.”

Mark Fazio, Co-ceo

"Top notch customer service! Every time we had a question, our representative has been incredibly responsive and friendly. Plus, Pendula has proven to be a reliable and user-friendly platform, making it much easier to keep our customer communications organised and consistent."

Paula Tomovic, Salesforce Admin

"Pendula is a powerful engagement tool that has boosted our client communication effectiveness, ensuring the right message reaches the right audience at the perfect time, significantly improving our engagement rates."

monica Tolentino, Head of Client Experience

"Pendula is very reliable for timely customer communications and gives us the ability for two-way personal comms with agents. And if something isn't quite right, you know you'll be backed and supported in a timely manner by quality people. Peace of mind is important."

leigh Grigaliunas, Salesforce Functional Consultant

Keen to test AI in your strategy?

Reach out for a custom demo today, and start building your new marketing agent tomorrow!
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The Pendula difference

People

Product

Our platform is an intuitive, no-code marketing  that enables businesses to automate two-way, personalised communication across mobile, SMS, email, and social messaging channels. With features like dynamic workflows, easy integrations, and a robust set of tools, we help companies engage customers at scale without compromising on the personal touch. It’s flexible, scalable, and designed to grow with businesses as they evolve.

Purpose

At its core, our purpose is to transform the way businesses engage with their customers by making every interaction more personal, timely, and relevant. By automating repetitive tasks and simplifying complex communication processes, we allow businesses to focus on what truly matters—building lasting relationships and creating exceptional customer experiences. Pendula exists to empower businesses to engage better and drive results through meaningful, data-driven interactions.

Our team is made up of customer engagement experts who are passionate about helping businesses build meaningful relationships with their customers. We work closely with customers to understand their unique needs, offering personalised support and guidance to ensure successful implementation and ongoing success. Our customer-first approach ensures that human connections are always at the heart of every engagement.

Connect

Pendula offers the ability to access external event driven data sources, to enrich customer journeys on the fly. Power up your Pendula flows with weather, sports, location, real estate or other on-demand APIs for timely and relevant personalised conversations that support and drive proactive customer retention.

Personalise

Experience the future of engagement with the Pendula platform, featuring an intention layer and AI empowered complex workflows. Elevate interactions, enhance customer engagement, and effortlessly manage workflows seamlessly. It's not just a platform; it's a transformation at every interaction.

Create

Elevate your customer journey by testing and optimising every interaction. From messages and journeys to multiple channels across each campaign flow, our platform empowers you to fine tune, iterate and experiment continuously. Deliver personalised experiences that excel, ensuring your brand stands out at every interaction.

It's time to make the switch to simple!

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Over 150M customer conversations have started with Pendula. Are you ready to start yours?

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