The importance of customer communication and winning strategies

Intelligent data driven subscriber engagement

It's no surprise that the ever changing technological landscape and shifting consumer behaviours has made both marketing and CX, challenging for all.

The Pendula and Subscription Factory webinar will uncover the strategies leading technology businesses are utilising to overcome their digital and customer communication dilemmas.

Bi-directional customer communication is a critical component of modern subscription-based business models, particularly in the realm of digital services, e-commerce, and SaaS (Software as a Service). It refers to the exchange of information and interactions between a business and its customers that flows in two directions: from the business to the customer and vice versa.