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According to Statista, Australians are expected to spend $66 billion during the pre-Christmas sales period, with NSW expected to spend $20.8 billion and Victoria $17.1 billion, about 32% of the shopping experiences contributing to those numbers will occur online.
In addition, according to Hans Andrew Consuegra, approximately 70% of online traffic will appear on mobile phones during the holiday period, with 60% of this traffic being eCommerce orders and 85% of sales occurring right before Christmas week.
For retailers, particularly those operating online, it presents a fantastic opportunity to extend the holiday period through a proactive customer retention strategy to re-engage those that only shop during the Christmas period online or those that create a loyalty value proposition that can drive repeat purchases and increased customer lifetime value.
Our customers at Pendula have proven that 2-way conversational SMS contributes significantly to increasing customer retention, loyalty, and value increasing revenue and driving efficiency within the retailer. It also drives a significantly greater opportunity than email to engage your customers.
SMS has a 98% open rate, with 90% of messages read within 3 minutes. Opening 2-way conversational SMS delivers our customers up to 45% response rates.
To extend the opportunity with your customer beyond the holiday season, here are our top 5 ways to drive long-term engagement beyond the holiday period.
2-way conversational SMS as a channel to retain your customer proactively presents a unique opportunity to engage across the digital channels they interact with daily. Beyond just retention, it provides the opportunity to know your customer better, to upsell and cross-sell, and to inform. In return, it offers your customer the opportunity to engage and provide feedback during every moment of truth in their journey with you as a brand of choice.
References:
Hans Andre Consuegra, RedSearch. (2022, November 30). Christmas online shopping statistics Australia [Blog post]. Retrieved from https://www.redsearch.com.au/resources/christmas-online-shopping-statistics-australia
Statista Research Department. (2022, December 8). Forecasted retail spending during pre-Christmas sales in Australia in 2022, by state. Retrieved from https://www.statista.com/statistics/1342083/australia-pre-christmas-sales-spending-forecast-by-state/
Victoria Galloway, Bambora. (unknown). 5 ways to reduce shopping cart abandonment [Blog post]. Retrieved from https://www.bambora.com/en/au/news/5-ways-to-reduce-shopping-cart-abandonment
According to Statista, Australians are expected to spend $66 billion during the pre-Christmas sales period, with NSW expected to spend $20.8 billion and Victoria $17.1 billion, about 32% of the shopping experiences contributing to those numbers will occur online.
In addition, according to Hans Andrew Consuegra, approximately 70% of online traffic will appear on mobile phones during the holiday period, with 60% of this traffic being eCommerce orders and 85% of sales occurring right before Christmas week.
For retailers, particularly those operating online, it presents a fantastic opportunity to extend the holiday period through a proactive customer retention strategy to re-engage those that only shop during the Christmas period online or those that create a loyalty value proposition that can drive repeat purchases and increased customer lifetime value.
Our customers at Pendula have proven that 2-way conversational SMS contributes significantly to increasing customer retention, loyalty, and value increasing revenue and driving efficiency within the retailer. It also drives a significantly greater opportunity than email to engage your customers.
SMS has a 98% open rate, with 90% of messages read within 3 minutes. Opening 2-way conversational SMS delivers our customers up to 45% response rates.
To extend the opportunity with your customer beyond the holiday season, here are our top 5 ways to drive long-term engagement beyond the holiday period.
2-way conversational SMS as a channel to retain your customer proactively presents a unique opportunity to engage across the digital channels they interact with daily. Beyond just retention, it provides the opportunity to know your customer better, to upsell and cross-sell, and to inform. In return, it offers your customer the opportunity to engage and provide feedback during every moment of truth in their journey with you as a brand of choice.
References:
Hans Andre Consuegra, RedSearch. (2022, November 30). Christmas online shopping statistics Australia [Blog post]. Retrieved from https://www.redsearch.com.au/resources/christmas-online-shopping-statistics-australia
Statista Research Department. (2022, December 8). Forecasted retail spending during pre-Christmas sales in Australia in 2022, by state. Retrieved from https://www.statista.com/statistics/1342083/australia-pre-christmas-sales-spending-forecast-by-state/
Victoria Galloway, Bambora. (unknown). 5 ways to reduce shopping cart abandonment [Blog post]. Retrieved from https://www.bambora.com/en/au/news/5-ways-to-reduce-shopping-cart-abandonment