As 2024 winds to a close, it’s time to reflect on a year filled with exciting developments in the world of customer engagement. From revolutionary martech innovations to strategies that kept customers at the forefront, Pendula.com has provided insightful content throughout the year. Sit back, grab a cuppa, and enjoy our countdown of the top five must-read articles from 2024!
#5: How composable martech stacks are revolutionising customer engagement
Our journey begins with a dive into the tech revolution sweeping the marketing world. This article covered how composable martech stacks are transforming customer engagement. Discover the flexibility and adaptability they offer in creating your own bespoke marketing solutions that cater to every unique business need. It’s a must-read for tech enthusiasts eager to stay ahead of the curve. This was huge amongst our Tech and engineering readers, so be sure to send over your CTO for some brownie points!
📚 Related resource: Explore why marketers are consolidating their MarTech stacks
#4: CDP success: Leveraging data for personalisation and engagement
Next up, we delved into the power of Customer Data Platforms (CDPs) in creating personalised experiences that resonate. This piece highlighted how leveraging data can drive meaningful interactions and build a loyal customer base. Whether you’re a data novice or a seasoned pro, this article was a treasure trove of insights!
📚 Related resource: Learn more on data personalisation and its importance in Omnichannel Trends for 2025
#3: RCS on the rise: What google and other UK leaders are learning
In the third spot, we examined how Rich Communication Services (RCS) are setting new standards in the communication landscape. Leading figures from Google and other UK companies share their learning experiences with this dynamic messaging platform and what to look out for as it continues it’s global expansion (looking at your Australia in 2025)! For those interested in the intersection of technology and communication, this article is a gem not to be missed.
📚 Related resource: Find out exactly how RCS can fit into your omnichannel offering
#2: The power of AI agents
Flying into the second position, our superhero packed article unveiled the transformative capabilities of AI agents in both customer service and engagement. We learned how these increasingly popular tools are reshaping interactions, driving efficiency, and enhancing customer satisfaction. Discover the potential of AI in creating seamless, intelligent experiences for your customers.
📚 Related resource: Check out even more examples of how AI is shaping CX
#1: Customer experience nightmares
Finally, the crown goes to our most popular article of the year, delving into the world of customer experience and common horrors that sit with them! You all loved these spooky tales during October. We explored the cautionary tales of customer service mishaps and learned invaluable lessons to prevent these blunders from happening in your own business. With a sprinkle of humour, this article provided both entertainment and education. 👻
📚 Related resource: Zoom in on an easy trick to avoid CX nightmares with workflow automation
What a thrilling journey through 2024's top content! Whether you're looking to innovate with martech, harness the power of data, explore new communication avenues, refine personalisation, or avoid customer experience pitfalls, Pendula has the resources to guide you. Here's to another year of insights and innovations. Stay tuned for more exciting developments in the year to come and thanks again for joining the thousands of readers!
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